Interview with Web Analyst Julien Coquet

Here is the first of my interviews that I promised in my last post Hacks”

• The Eisenbergs’ Waiting for your cat to bark?


• Currently reading : The Long Tail (Aurélie had a spare copy) What were the major challenges you faced or are facing in this industry?
  Market maturity when it comes to Web Analytics, especially in larger companies
  
  Do you have blog? If yes, what kind of article do you write?
  
  I co-author the WebAnalytics.be blog at http://juliencoquet.wordpress.com where I discuss my views on websites of interest, Web Analytics-related information, current events, cooking recipes ;)
  
  What is your advice to aspiring web analysts?
  Being proficient with one given WA tool is not the key to better understanding how your reports are being used.
  
  Try to see the big picture first, then focus on details : that goes for everything from business requirements to implementation to reporting.
  
  And finally, get people to realize they can (and should be) held accountable for their website’s results.
  

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