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Interview with Web Analyst Manoj Jasra

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Interview with Web Analyst Manoj Jasra

Continuing my series of interviews with Manoj Jasra' /></a></p> <strong>What is your current position and the name of the company you work for?</strong> <br /> <br /> Director of Technology, Enquiro Search Solutions <br /> <br /> <strong>How long have you been working in web analytics field?</strong> <br /> <br /> Since 2002 <br /> <br /> <strong>Tell me about your work and education prior to starting in Web Analytics?</strong> <br /> <br /> I was actually a university student at Thompson Rivers University in Kamloops, British Columbia – I joined Enquiro pretty much right out of school <br /> <br /> <strong>How did you choose a career in Web Analytics?</strong> <br /> <br /> Enquiro had a need for a person dedicated to analytics so that we could offer our clients more value in our service offerings. Personally I don’t think I ever permanently switched to analytics, rather expanded my search marketing skill set with that knowledge. <br /> <strong><br /> How did you find your job at Enquiro? How long did it take?</strong> <br /> <br /> I think it was a little bit of luck, fate, skills/education and timing. A friend of mine was actually applying to work at Enquiro and I was just coming along for the ride, however I ended up submitting my resume and beat him out for the position. At that time it was a fairly quick interview process with only 1 interview. <br /> <strong><br /> What are you responsibilities? Describe your typical work day.<br /> I wear a couple of hats at Enquiro. As the Director of Technology it’s my job to establish relationships with other vendors to help find the best of breed tools to integrate into our services. I also handle many strategic tasks related to Web Analytics ranging from analysis to implementation. Originally my background was in Software development therefore I am always providing consultation on technical SEO tasks as well. <br /> <strong><br /> What, if any, education or work experience helped you in making this role?<br /> I think the best way to understand this role is to get your hands dirty with data analysis and implementation manuals. I started by testing on Enquiro’s own site using Omniture’s SiteCatalyst. <br /> <strong><br /> What education is lacking, education or experience that would have helped?</strong> <br /> <br /> There are many good courses and seminars offered by the Vendors and the Web Analytics Association and I am sure if took more of those they would have helped me progress quicker.<br /> <br /> What web analytics/online-marketing books have you read and/or own?<br /> <br /> I have Eric Peterson’s <a title=http://webanalysis.blogspot.com/2007/04/
books-recommended-by-web-analysts.html

If you are in web analytics field and would like to interview for my blog please contact me at batraonline at gmail.com.

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