Interview with Yahoo's John Slade on Panama

There has been quite a bit of buzz on the paid search marketing front with the sponsored lunch. Dan Zarrella did a good a review of that session Mona Elesseily from Page Zero who has written a

• Logging into the account and accessing the preview. This will allow an advertiser to become familiar with how their current listings will be transferred to the new account structure.
• Initiate account upgrade. If an advertiser is ready to upgrade to the new Sponsored Search, click on the "Upgrade Now" button that will be displayed within the account. Because the upgrade process can take up to eight hours (during which time advertisers will not be able to make any changes to their account), we recommend initiating the upgrade at the end of their business day, to minimize any disruption to the account.
We expect that many advertisers will want to upgrade as soon as possible, but Yahoo! will work to accommodate advertisers that wish to defer the transition until after the holiday season. Alternatively, advertisers that wish to upgrade even earlier than their scheduled date, they can request to be migrated as soon as possible through the upgrade interview with Murdok, you mention that the platform is built to be extended to support things like graphical advertising or mobile ads. Along those lines, what kind of enhancements do you have planned for 2007? Plans for future versions of the new platform include introducing additional distribution options, targeting capabilities and pricing models, whether it's by demographic, behavior or by combinations of these factors. In addition, the platform will be able to support all kinds of ad formats - from graphical to rich media - and many different kinds of distribution, from a cell phone to a television set. What resources are available for advertisers that want to learn more? We have a complete Upgrade Center for advertisers that want to learn about the upgrade process. It contains hints, FAQs, tutorials, and more. It's available at blog TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at

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