With a name like InTouch, it wouldn’t have made much sense for Brian Carroll’s company to stand alone. But not to worry - it won’t. InTouch was just acquired by MECLABS Group, which is the parent company of MarketingSherpa and MarketingExperiments.
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A little background information may be necessary before we dive into things. First,
InTouch will suffer no layoffs, awkward name changes, or physical relocations as a result of the acquisition; indeed, it appears that the company won’t be affected in any negative way. And whatever money InTouch received can presumably be considered a positive thing, but neither side has made that amount known.
Carroll has, however, written about the acquisition on his
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InTouch Acquired By MECLABS
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