How to prioritize content and determine where to link it on an Intranet or portal... Intranet and portal steering committees face a multitude of challenges when it comes to making decisions about online content. First of all, they must determine which content to provide. Then, they need to develop a linking strategy and establish taxonomy-system of categorization. The Cost and Business Matrix can help committees prioritize, while at the same time serving as a guide for assessing and optimizing links from home and sub-home pages to content across their Intranet/portals. This can be especially valuable for organizations standardizing their corporate-wide intranets or redesigning or establishing new Intranet/portals. It can be a costly mistake-both in terms of expense and lost business efficiency-for steering committees to automatically migrate existing content to new Intranets/portals. Rather, a committee should analyze the total cost of content versus the delivered business value prior to online publication. One proven approach to determining the real value of online content is to use our Cost and Business Assessment Matrix. This matrix helps committee members determine the:
- Total cost, including fees for initial development, whether that means generating totally new content or adapting existing offline resources to conform to online models. Additionally, the committee needs to calculate costs related to ongoing content maintenance, which might include updating and, if applicable, translation services.
- Business value. The important factors in determining real business value are "Reuse" (frequency of access in a given period of time) and "Business Efficiency Increase" (the real value to employees in helping them increase efficiency). As you can see below, it is not necessary to calculate the exact costs in dollars/euros but simply to estimate the appropriate values, which can be expressed as low, medium or high. When steering committee members come to consensus about the appropriate values for these terms they are, in effect, imbuing them with those quantitative values. This approach results in a quantitative measure that allows a committee to prioritize content categories. Table 1: Simplified Cost and Business Assessment Matrix
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Web | www.effinfo.com, a European Web-Advisory research company. Before, Nicolas was a senior advisor at Giga (now Forrester). Nicolas helped global companies to increase the effectiveness of their Web sites, Intranets and enterprise portals.Prior GigaGroup, Nicolas was the technical director of a French consultancy focusing on Internet technology solutions and a consultant at Accenture's Centre for Strategic Technology.
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