Invited to the Fast Company Beta

From what I can see those links are search engine friendly, as you will see on my

Links with anchor text can be added in the Bio section, a link without anchor text to a personal website, and even a link with anchor text to any company that you have worked for, using the company name.

Blogging Opportunity

Aaron Wall has just joined as well, not sure whether that was via an invite from Lee, or if Aaron invited Lee, and has taken the opportunity to test out the

Is there an opportunity in this?

Possibly - guest blogging has benefits if you are writing on a blog in the same or similar niche, and Fastcompany has a lot of subscribers if your content gets promoted to the front page and their RSS feeds. This might be worthwhile if you cover a particular topic in great depth on your own blog, and wish to also introduce the topic with a lighter post to a slightly wider audience.

Groups

Fastcompany has groups - to be honest doesn't everywhere? Unless they provide an easy way to track group discussions, I am just going to ignore it for now, just like I generally end up not taking part in Facebook groups as much as I should… or maybe shouldn't, again that is a time factor and opportunity cost.

The Scoble Effect

With Robert Scoble now working for Fastcompany, you can be sure that the site will attract a little more attention, though he will be concentrating on video content.

Fast Company Beta Conclusions

For me creating a FastCompany profile was worth a couple of hours work, and may bring some benefits in the future. I will probably add a few blog posts of a more general marketing or technology nature and see what benefit can be gained.

I am not sure if it is invite only, but if you want an invite, just ask in the comments and make sure you comment with an email address suitable for the invite to be received.

I would like to emphasise not abusing Fast Company with lots of spam links, I am sure they have some moderation in place and most of these tips will have little use if your blog doesn't represent content they think the Fast Company readership will enjoy.