Touchscreen mobile phone adoption in the U.S. showed a significant 159 percent growth rate during the past year to 23.8 million users, according to a new report from comScore.
The growth in touchscreen device adoption outpaced the already strong 63 percent growth in U.S. adoption of smartphones.
"Touchscreen phones have quickly gained adoption as new devices have flooded the mobile marketplace," said Mark Donovan,
"This is a trend that should continue to pick up as additional touchscreen devices, many of them running the Android operating system, arrive in the market before the holiday shopping season."
The Apple iPhone ranked as the top touchscreen device with 32.9 percent of touchscreen users age 13 and older, nearly four times larger than the market share of the next largest device, the LG Dare (8.7%). LG Voyager ranked third with 7.8 percent of the market, followed by the Blackberry Storm (7%) and Palm Treo (6.5%).
"But as other players have entered the touchscreen market with compelling devices, competition is clearly heating up."
Unsurprisingly, smartphones in general and touchscreen devices specifically tend to be more popular among younger users. While 38.8 percent of all mobile subscribers are under the age of 35, 51.4 percent of smartphone users are in the same age group, as are 57.7 percent of touchscreen device users. Related Articles: > UPS Launches App For iPhone Users
No comments yet. Be the first to comment!