We were a little perplexed when we saw iProspect's announcement that all of their PPC staff had been given the new Google Advertising Professionals certification.
According to
If iProspect does get a waiver for the 90-day waiting period, expect a whole host of SEMs to want their dues too.
Update: According to Danny..."iProspect tells me that it misinterpreted being told by Google that their staff had passed the test (one of three requirements for certification) to mean they were actually certified. The company is now pulling the press release and plans to reannounce once the 90 days have passed."
Andy Beal is an Marketing Pilgrim and reach him at
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iProspect Jumps the Gun
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