Is Blogging and RSS ALL THAT? Yes, and a bag of chips!

In a very popular marketing forum recently I saw a post that blew me away. It was from someone asking if having a blog was really that big a deal in marketing their website! Let's put it this way: simply putting a blog on your site does nothing for your traffic and links. Nada. Zilch. Zippo. But what novice marketers fail to realize is a blog that is RSS enabled is a powerful traffic generation tool in the right hands. Webmasters who understand what to do with a blog once they install one are reaping huge rewards in targeted traffic, incoming links, and faster search engine spidering. There are search engines on the web that deal in nothing but blogs and RSS feeds. Meaning you cannot and will not get into those engines without a blog. And you are missing some seriously easy traffic. My blog feed is all over the web, passively linking right back to my site, my posts, and my products. People use my content feeds (RSS) without my having to ask them to do so. Other sites need content that is rich in the keywords I regularly use on my blog, so they grab my feed and benefit from content they don't have to write themselves. Where do they find my feed? Not usually on the blog itself, but in the feed engines! Take a look at some to see what I am talking about: http://syndic8.com