With reports that over 50% of PPC ad revenue comes from fraudulent clicks, it appears that the Google/Overture cash cow may be experiencing some growing pains. Around the search engine forums, quite a few posters have reported that their keywords are getting a large number of clicks, while receiving very little conversions.
WebProWorld. Of course, these threads may be a case of poor keyword marketing, however a report from latest search news.Is Click Fraud Ruining PPC Ads?
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