Is Google Hitting Directory Links?

Algorithmic flux or selective penalization? Nobody's sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

Is Google Hitting Directory Links? Editor's Note: This article doesn't address the robust discussion of whether Google should or should not devalue paid links, or even the value of directories themselves. This is a hot topic and we know you have an opinion. Speak out in the comments section. this report, suddenly dropped in rank, leading to suspicion that Google has begun aggressively (and likely, manually) targeting paid link directories deemed to be in violation of the search engine's quality guidelines. Some have suggested competitor sabotage via the recently initiated paid link reporting form. Some of affected directories included Aviva, Alive, Big Web Links, ewebpages, Directory Dump, Elegant Directory, and Biz-Dir. David Eaves, the owner and operator of admits to buying links, which he considers a legitimate form of advertising, but says Google gave him no notice that his site was being penalized. Eaves is considering dropping his paid links in order to get his pages re-indexed by Google. It's important to note, though, that's not necessarily the best course of action for everybody. Eaves is obviously quite concerned for SEO and directory clients, and says he can a shotgun in his mouth because his site was de-listed after an algorithm update. "Don't panic" was the operative phrase of that day, too. But Google's Matt Cutts has been firing warning shots in previous months, both from his blog and from the Search Engine Strategies Conference in San Jose, saying that Google was going to be more aggressive about paid links that violated quality guidelines. During a session at SES called "Are Paid Links Evil?" Cutts presented a It may not be fair to say that Google favors buying links from certain places, but there are "certain places" on the approved list, and they include:

·    AdBrite · Quigo · IndustryBrains · Microsoft AdCenter · Yahoo! Publisher Network · Any site that doesn't pass PageRank

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