Is Google Playing Rope-A-Dope With Social Media?

Regarding social media, the best you can say about Google is that the company has merely dabbled in it. Google’s absence in this space becomes as glaring as Godot’s when chief rival Microsoft is busy funneling money toward the hottest new products, products created even by former Googlers.

That leaves us with two options: Google’s either planning something or avoiding it altogether. Recent events—or maybe better, non-events—suggest the latter.
unlike Microsoft. They’re also not pouring in hundreds of millions of dollars into Facebook—like Microsoft has done.

Maybe Google’s playing Rope-a-Dope. Let Microsoft spend its money. Let social networks expend their energy trying to figure out a way to monetize. Let all of them plow through their resources. When they figure it out, we’ll jump in. That’s certainly what Wall Street analysts are advising, too.

Or maybe they’re just really not interested.