When Google's CEO joined Apple Inc.'s board of directors, speculation abounded as to what that meant for possible Google/Apple integrations. Some speculated that Eric Schmidt would eventually take over the reins at Apple upon Steve Jobs' retirement.
scoop comes from Valleywag's Nick Douglas:
Apple will soon run loads of Google ads on its online properties, according to an outside source.
That's part of Apple's plan to break into online advertising. In a deal that should bring in several hundred million dollars off the bat, the company will run ads, most notably on its iTunes store.
If that's true, and it seems awfully likely, then Google will add Apple to an impressive list of advertising partnerships recently disclosed.
Google has a billion-dollar arrangement with the Web's hottest property, MySpace.com, and recently inked a deal with eBay. Adding iTunes would be one mean trifecta.
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