If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its
Yep, after years of hinting, Google is finally ready to let us test their platform on a CPA (cost per action) model.
(If this sounds familiar, Commission Junction or
Now, I feel obliged to inform you that when I posed this suggestion to Rob Kniaz, product manager for Google’s advertising products, he was very quick to deny any intention to compete in the affiliate network space. “We think this is different from the traditional affiliate marketing industry”, said Kniaz. “[It’s an] extension of the current AdWords product”. Oh really? Kind of like how Google doesn’t see itself competing with Microsoft’s office suite.
When I pushed Kniaz to explain why Google is so keen to distance itself from any associations with affiliate networks, his response was that the new PPA platform offered “more automation, more options, more control” than affiliate networks.
Sounds like fighting words to me!
UPDATE: You can view
Comments
Tag:
No comments yet. Be the first to comment!