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Is Harmony.com Worth $5 Million?

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Shortly after Fund.com raked in $10 million, reportedly a record-breaker for a straight domain price, Jay Westerdal, the 30-year-old CEO of Name Intelligence, Inc., put up Harmony.com at the starting bid of $5 million, a sale that went live officially today.

Jay Westerdal CEO of Name Intelligence, Inc.
(Photo Credit: JayWesterdal.com)
"I have no doubt this is a bargain deal," writes Westerdal at his company's
Commentators on the blog were immediately skeptical about the worth of the domain, some of them pricing it between $100,000 and $500,000, especially because of potential conflicts with E-Harmony and even Logitech's Harmony remote control.

A quick search on the

E-Harmony and Logitech could conceivably have the weakest case for litigious action given that the trademark HARMONY is actually registered by an Israeli flower farm called

Westerdal did not respond to request for comment about how the sale was progressing or whether he thought there could be an eventual legal dispute over the domain name.

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