Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners. Google recently announced their own progress in this area, which included allowing animated banners, and a new CPM-based pricing system. Great, but into Google Local. Only about 3% of the crowd had ever visited Yahoo Local or Google Local, which is probably right around the national average. :) (A wider definition of local search would possibly have generated more hands in the air.) Now that is search, and it remains an enormous potential growth area for search, if only because those outside the biggest urban centers and outside of net-savvy circles still have no clue what it is as users, let alone knowing how to approach it as businesspeople seeking targeted exposure. One thing is for sure. Big chains like Target will get this local search thing figured out to a 'T'. If you're smaller than them, you're courting big trouble if you wait two or three years to get up to speed. As the luminaries of the online advertising industry convene to talk amongst themselves about advanced targeting methods, it might be a good time to reflect on the need to continue reminding early-stage online marketers (and they exist, even in larger companies) of the basics. The learning curve, and the growth curve, are at an earlier stage than you might think. Link: Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
Is it Search or Advertising?
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!