Retargeting is basically when you market your product from a different angle or to a different market altogether. There's a good
"As the industry matures, SEMPO recognizes that new technologies and tactics, such as retargeting, will become increasingly important to the search marketer," said SEMPO President Sara Holoubek. "We look forward to a fruitful industry discussion on how search and Remarketing can best be married for maximum ROI."
81.7% of participants said they implement local search advertising campaigns and that the following forms of online advertising provide the best ROI:
- Search – 70.7%
- Cost-per-action (CPA) – 14.6%
- Email – 6.1%
- Social – 3.7%
- Other – 2.4%
52.4% utilize CPA to drive sales leads, 13.4% use it to drive traffic, 6.1% use it to drive brand awareness, and 26.8% do not utilize CPA at all. (1.2% said "other").
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