Editor's Note: In today's article, Steve takes a look whether or not RSS feeds are ever going to be a part of mainstream, much the way blogging has become. For those who aren't aware, RSS is a method in which bloggers and other webmasters can syndicate their content for others to enjoy.
WebProWorld Thanks to Nick Bradbury, I was in San Diego today giving a hands-on tutorial in blogging and news feeds to a group of foundation execs at the Council on Foundations' annual conference. Mindy, the Mommy Blogger, was there - so I didn't feel like the FeedDemon. The group did an excellent job grasping the benefits of RSS as well as the process of finding and subscribing to feeds. Still, as any discussion of RSS always necessitates, it took a lot of explaining - even for this sophisticated group. So I have to wonder, will the RSS adoption wagon stall because it requires too much effort? Last week when I make RSS easier. Still, the question gnaws at me - what's it gonna take? What's going to ? Will RSS tip further? I sure hope so. However, if two largest portals in the world can't tip it on the user side, what will? At one time Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.He authors the
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