Is Tagvertising Toast?

Kevin Ryan says tagvertising is bunk... "But to my mind tagvertising has about as much chance of providing value to the searching public or advertisers as I do of becoming the next Pope". SearchTHIS: Daddy, What's a Tagvert?: Smart companies like Microsoft have created or recommend moderated discussion boards for consumers to exchange information about their products and services, but these discussions have quality controls in place. Some complain this type of moderated discussion limits posting freedom. I think it frees consumers from having to wade through tons of adult content, nonsense sales scams and other miscellaneous garbage before finding what they need. Bottom line? People, that is to say the tagging public, are not going to be controlling a "new" ad platform any time soon. As to tagging being the next generation of search advertising? Let's get content targeting right before we tackle tagvertising. Additional resources: Search This! Content Works? Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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