Over at TechCrunch, Michael Arrington has a post announcing that his company is suing Facebook for $25 million for allowing "advertisers to post ads using my picture and name to endorse their products without my explicit permission."

Really? No. Not really. Arrington goes into detail though to make his case convincing. "The key factor in determining whether a use is permitted or not in California (where I live) is Civil
"The law allows for recuperation of damages, attorney's fees and injunctive relief, as well as unspecified punitive damages and statutory damages of $750/incident in the event a person's 'name, voice, signature, photograph, or likeness' is used 'in any manner on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of products, merchandise, goods or services, without such person's prior consent." "He then threw his steaming hot triple soy latte espresso at me, which caused extensive second degree burns over the top half of my body. Later on, he also unfriended me."





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