Is Tell-A-Friend Marketing Still Viable?

Word-of-mouth popularity, properly referred to as viral marketing, is one of the more effective ways of promoting a business, thought, or product. For websites, one of the most successful methods of viral marketing is the use of Tell-A-Friend emails. These allow visitors to email a page and its contents to friends and family, or someone else who maybe interested.

WebProWorld. However, with inception of the CAN-SPAM act, sending what some may consider unsolicited emails can potentially lead to trouble for the site the mailing came from. If someone misinterprets the mailing, they can report you as a spammer. This can lead to being banned by your IP provider or, in the worst-case scenario, having to answer to the FTC. There are certain steps that can be taken to ensure that Tell-A-Friend mailings do not appear as spam. If you are having trouble deciding whether or not to use a Tell-A-Friend link on your pages, keep in mind that this is a very effective way to market your site virally. Fluffykins, a long-time poster at the latest search news.