A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "
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A system and method for automated search engine optimization (SEO) are disclosed. The automated SEO may analyze search query logs, or a search log database to determine popular concepts/units, which may be automatically utilized to optimize a site or page for search engine results. The site or page is edited based on the automated SEO. In particular, the search log database may provide a unit frequency list reflecting the popularity of various units. The more popular units that are related to the content of the page may be used in the automated SEO of the page. The unit frequency list may be compared with the existing units of a page, so that the more popular concepts within the page may be emphasized.
It would seem that that concept is not so clear to Yahoo. Mihaela Lica does
Jill Whalen of
"It is not surprising that search engines know the value of SEO. The only thing I find surprising is them openly admitting it," Aaron Wall of
"There's a lot more to SEO than what can be automated," says Lee Odden of
...The hyperlink 324 of the page 304 is an example of a feature that may be used for SEO. The hyperlink 324 includes the web address or domain of the page. In some cases the hyperlink 324 may be static and may not be easily changed. In one embodiment, a second hyperlink may be created that directs a user to the page associated with the original hyperlink 324. In the example discussed above, if the hyperlink for the Chicago sports blog page can be changed to reference the page as a Chicago Cubs.RTM. blog that may optimize the page in search results.
Changing titles and URLs...really? As Lica
I tried contacting Yahoo to find out a little more about it, but their Manager of Corporate Communications told me they could not comment on it. It is still only a patent application at this point, so it might not be worth getting too worked up about yet, but the curiosity has certainly been sparked. For a full look at the patent application, you can find it
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Is Yahoo Looking to Offer SEO Services?
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