It's A Blog, Not A Sales Letter

The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs. I believe that blogs should be an important part of any traffic-generation plan for a website, but don't depend on the blog itself to do much selling. Blogs are best viewed as an addition to site content, in reality, a very simple content management system that helps you update your site more frequently, so your search engine listings and traffic increase. Email campaigns are still the best way to produce sales on demand and to announce specials and time-limited offers, because blogs do not yet have the immediacy and reach of email. Blogs are not about selling anyway. As an internet marketer and publisher, I find that blogs can be an excellent tool to support your main business, to provide value, build relationships with prospective customers and to build your personal brand and image. For corporates and small businesses, blogs can help put a human face on an otherwise bland business site. In the corporate world, blogs are being for internal communication and knowledge management, and for brand building and public relations campaigns. Nike's Art of Speed blog is an excellent example of subtle brand building using blogs. http://www.seoandmore.com Request the whitepaper Boost Your Search Engine Visibility With Blogs And RSS