It's Time To Add Video To Your Content Strategy

The adoption of online video reflects several trends. Keep your eyes on the rapid growth of online video, says the NPR reported last week on the fact that the The Federal Communications Commission recently moved to crack down on TV stations that fail to properly identify corporate video news releases which appear to be news stories. Local stations are strapped, expected to make profit margins of 40 - 50% with limited news staffs. They can't be everywhere to get every story and they use good content provided by PR firms. The FCC says it's OK to use VNR's on TV news as long as it is properly labeled as a PR piece, which TV stations are not so keen to do as it erodes their credibility. With the explosion of online video and media