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iTunes Expands In The UK

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MTV Networks International, and Apple have announced an agreement to distribute full-length TV shows from MTV, Nickelodeon, and Paramount Comedy channels for purchase and download from the iTunes Store in the UK.

iTunes Expands In The UK iTunes Expands In The UK

The UK deal is the first for the two companies outside the U.S. The venture is expected to be the beginning of a broad international partnership.

"We're very excited to be partnering with iTunes," said David Lynn, Executive Vice President and Managing Director, MTV

"Making our content available on the iTunes UK store gives our audiences the ability to watch our hit programming whenever they want and wherever they are."

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"iTunes is a natural progression for us in the global roll-out of content on digital platforms from all our brands, increasing customer choice and boosting international and digital revenues."

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