JetBlue CEO Hits YouTube

February 20, 2007

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In another display reinforcing the idea that produced a video and had it uploaded to YouTube. Neeleman doesn't read-in fact, he comes across as very human with a lot of "umms" as he speaks off-the-cuff, probably from a simple outline of things he wanted to cover.

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In the video, Neeleman addresses steps JetBlue is taking to ensure the events of last week never happen again. These include<br />
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* Ensuring non-airport crew personnal are badged and on standby should they need to get to the airport to help out if they're needed<br />
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* Increasing the number of phone lines to handle reservation changes<br />
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* Tripling the size of the group that schedules pilots and flight attendants; the group was overwhelmed during last week's fiasco JetBlue also announced its new delayed passenger reimbursement program, which it has made retroactive to February 15 to accommodate everyone who was stuck last week:<br />
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* 1-2-hour delay: $25 off a future flight<br />
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* 2-4-hour delay: $50 off a future flight<br />
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* Delay of six-plus hours: Free round-trip ticket The only thing keeping JetBlue's behavior in this crisis from becoming a case study is the remarkable dismissal of the company's website as a channel for getting this information-and the company's reaction-to the public. As I noted in my last post on JetBlue, <a href=

Neeleman's pseudo-blog (no comments) hasn't been updated since February 1; it still has a lead item headlined, "2007 Takes Off in the Right Direction." The Dominic Jones for pointing out that the 90-second news cycle.) And the pseudo-blog still hasn't been updated (or turned into a real blog).