ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation. His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.
Coverage of theSo with this success lending him a great deal of credibility, Wales said the recession doesn't pose much of a threat to consumer-generated content. Wikipedia was born out of the dot-com crash, after all, and the lack of money available at the time helped bring about the idea of relying on a volunteer community.
Wales went on to claim that Facebook's extremely undervalued and "consumer media is becoming dominant." Brand advertising is in some cases merging with consumer media, he said, and this can work well in many situations.
Murdok Reporter/Anchor Abby Johnson contributed to this report.
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