Hulu has been getting a lot of attention lately, as it giving users TV shows before they air on real TV. Amazon just started streamed right into television sets through the popular XBox gaming console. And nobody's completely forgotten about YouTube.
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Joost is beginning to realize that they need to do something to keep themselves in the game. They have now decided to ditch their desktop client, an application that users had to download in order to view programming, in favor of a simpler browser plug-in that will let users simply watch videos online.
"Joost isn't the only startup to give up backing solely the client,"
One of the reasons Joost has fallen behind in the first place is a lack of content, which shouldn't really be an issue considering they have struck Viacom, and
links to CBS shows on Hulu. If Joost wants to truly compete, they're going to have to do something about problems like this. Making the move to the browser is probably a good step in the right direction, but it's going to take a lot more than that.
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Joost Trying to Play Catch Up
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