Journal Register Co. Partners With Google

The New Haven Register, which Journal Register Company describes as its "flagship newspaper," entered a print ad partnership with Google earlier today. And as the parent company stated, the New Haven Register is joining "more than 50 major newspapers across the U.S. that are currently participating in the Google program."

Journal Register Company had to say. In one of the most lopsided announcements I've ever seen, there were roughly 125 words concerning the new partnership, 95 regarding the company (as a standard "About Us" section), and then a whopping 230 words in the form of a Nathan Weinberg even labeled the program a "failure." Instead of concluding the announcement with a legal disclaimer that's about as long as this article, Journal Register Company could have discussed its own operations. After all, it "owns 27 daily newspapers and 368 non-daily publications," and "currently operates 239 individual Web sites" - those have got to provide some conversational fodder. Or it could have mentioned, as Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: Doug is a staff writer for Murdok for the latest eBusiness news.