Journalists Should Pay Attention To The Blogosphere

It's not just the marketers who need to pay attention to what's being said in the blogosphere - it's the journalists as well. Glenn Reynolds reminds us of this today in article that analyzes the role bloggers played in Dan Rather's retirement. A key quote from the story... "The fallout from Rather's Bush report is proof of that power: It was bloggers - not television or print journalists - who first questioned the authenticity of the documents on which 60 Minutes II based the segment." "What's more basic to journalism than fact-checking and accuracy?" Socolow says. "That's what bloggers are providing, as the Bush-Rather story illustrates. CBS News - or The New York Times for that matter - never had to worry about its journalism being independently evaluated the way it is today on the Internet." Just as Scoble today Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.