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Judging the Book Without a Cover

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Amazon Kindle 2  
But regardless of the disparity of opinions, one thing remains true: Kindle is selling like crazy. The strategic marketing move by Amazon—wait three weeks until we ship it—is time enough for the momentum to grow. Back in November of 2007, when the first Kindle came out, Amazon didn't have enough product to make it through December. Although Amazon CEO says "We're ready [this time]," he may never realize just how popular it's going to be. But the question remains: how ready are the print moguls—the Random Houses, the Washington Posts, and the U.S.A Todays?
 
Random House CEO Markus Dohle, in the Wall Street Journal,  
One thing is certain. Reading is not going away. So, go ahead and let the technorati and literati duke it out over which form will take precedence. For now, you can snuggle up with your fresh-smelling hardback novel, or the soft glow of the Kindle screen—whatever you choose.

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