Abby Johnson of Murdok had a nice chat with FindMeFaster's Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. 
- Pulling reports from the search engines periodically and using excel to generate a an optimized bid list. He says this does 80% of what a lot of the good tools out there do - for FREE.
Juice Up Your PPC Quality Score from the Get Go
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