Google has been touting a Jupiter Research report on health information searching and its recommendations for advertisers.
Jupiter Has Good Prognosis For Health Ads
Health Ads blog due to an amazingly ill-advised tepid corporate response it generated from the PR department.
The negative publicity with some Google advertising. The most recent post discussed findings by Fox News article does a much better job of detailing recent concerns about the drug.
Relevance may be the way to go for health advertisers, but people need to look beyond the best-looking sites and be more critical of the information they find.
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