Just How Social is Social Media?

Social News Sites Can Be An Inluential Part of your PR. In not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news sites, pay people to Reputation monitoring is one of the primary goals of PR. Never before have you had access to so much information about your brand, your products, your service and your industry in general. Make sure your PR department is listening to the conversations. Listen to your advocates and detractors. What you learn could change your business.

• Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.