While a handful of speakers at SES Chicago emphasized the importance of keyword placement in pages, a copywriter thinks it's the wrong approach.
WebProWorld
Copywriter Bob Bly "It's certainly true that you can kick your ranking up in the Google search by focusing on the right keywords and looking at lists of keyword usage," he said. "It's amazing, actually, how easily this can be done. And shocking, I think, that some people get paid quite a bit of money to do only this."
Marketing writer Dianna Huff said in the report: "There is no point in writing good copy on your site if no one can find you." And Don Marti commented how inbound links and page structure are more important than just copy.
Essentially, it seems sites that want to rank high while providing the maximum relevance and benefit to their visitors need to strike a balance between solid copywriting and SEO. While strong copy reads better than a page full of weakly-connected keywords, the need for businesses to be listed high in search rankings like Google's can't be ignored.
David Utter is a staff writer for Murdok covering technology and business. 
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