The biggest quarter ever for Internet advertising revenue meant companies raked in $4.2 billion for the third quarter of 2006, up by a third from the same period in 2005.
Interactive Advertising Bureau and its partners at PricewaterhouseCoopers announced the latest online ad revenue figures, saying the numbers had again passed $4 billion. Nearly $4.1 billion in revenue filled the coffers of Google, Yahoo, and others in the second quarter of 2006.
"Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year," said David Silverman, a partner in Assurance at PricewaterhouseCoopers. "This growth follows the trend of where consumers are spending their media time and the unique ability of Interactive advertising to effectively target and monitor ad campaigns."
That shift has also contributed to the downward spiral of the fortunes of the print media industry. Newspapers and magazines have been buffeted continuously by the Internet, as readership slides and carries the ad rates the print industry can charge down along with it.
Jason Calacanis of AOL and Weblogs, Inc, posted a hit list of print media that would be surpassed in revenue by online ad dollars:
US online ad revenues (with search at about 40%) are on track to reach more than $16 billion this year, up from $12.5 billion last year. If so, online revenues would be greater than US ad revenues in the following traditional media:
• Print yellow pages (for the first time)
• Consumer magazines
• Business magazines
• Outdoor
Yahoo CEO Terry Semel b5media Inc, 
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