Kanoodle Enters Contextual Ad Market

Kanoodle has now jumped feet first into the contextual ad market with their latest offering, dubbed "Context Target." With Context Target, your ads are placed along side of high quality related editorial content.This is similar to Google's Adsense Program or Overture's Content Match. To give you an example, let's say you were browsing a website all about fishing. Included on that page would be ads for fishing related products and services. Kanoodle's take on this is that the viewer is more "engaged" in reading the copy and highly interested in the topic, thus improving your chances of them clicking through to your site. So where do Kanoodle's context ads appear? Their partner sites include MSNBC, CBS, Market Watch, Quicken and TheMotleyFool.com with plans to add more partners in the future. So how do the ads get ranked? Kanoodle uses something they call "ClickFactor." Ranking is determined by two means: the number of click thrus your ad receives and your bid price. A "ClickFactor" of 50 or higher is great and means that you're doing a good job of driving traffic to your website (at least, better than your competitors). If your score is under 50, your listing needs some help. For more on ClickFactor and creating effective listings see... http://safe.kanoodle.com/client_services/listings/index.cool Kanoodle doesn't have the same reach as Google or Overture, but their twist on contextual advertising may be just the thing you've been looking for to add to your website's advertising plan. "Must Have Marketing Resources" Ebook by Merle is loaded with VALUABLE online resources you need to know about, when it comes to running your web business. Get your copy now at ... http://mcebook.mcpromotions.com