Understanding the Impact of Style Inconsistency on User Perception
When you land on a website, the first thing you notice is how it looks. Your eyes scan the header, glide over the navigation bar, and finally settle on the main image or headline. Every visual cue tells you something about the brand and sets expectations for what you’ll find inside. If those cues are inconsistent, the message you’re trying to send can become muddled before you even read a single line.
Take, for instance,
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