Kelly's Kindness Marketing Story

Building New Relationships With Potential Clients

When a new inquiry comes in, the first thing we do is set clear expectations. We don’t promise a price that isn’t realistic for the level of work we deliver. Instead, we tell prospects straight away that we are not the cheapest option in the market. By admitting upfront that our rates reflect the quality and expertise we bring, we position ourselves as a partner rather than a discount vendor. This honesty removes the tension that often plagues early conversations and gives the client a sense of trust.

We also give prospects access to our entire client portfolio. The website has a dedicated “Clients” page that lists businesses of various sizes and industries that have benefited from our work. Rather than handing them a curated list of “happy clients,” we encourage them to reach out to anyone on that page. We provide each client’s contact details and ask that prospects send a brief note introducing themselves. The clients, in turn, are willing to share their experiences and what it was like working with us. This practice creates a direct line of communication that feels more authentic than a corporate sales pitch.

To help prospects evaluate web developers more effectively, we share a set of questions they can ask. The list covers everything from the project timeline and technical stack to post‑launch support and ongoing maintenance. When a prospect knows what to look for, they can make a more informed decision. We provide these questions as a printable PDF and also include a short guide that explains why each question matters. The goal is to empower the client rather than to push them into a sale.

Another tool in our kit is a physical CD‑ROM that contains a step‑by‑step walkthrough of the web‑development process. The CD covers the initial discovery phase, wireframing, design mockups, content strategy, coding best practices, and final hand‑off. Even if a prospect never chooses to work with us, we share the material. It demonstrates our commitment to transparency and education, and it positions us as a thought leader in the industry.