PR Week published a Q&A interview last Thursday with Adam Brown, director of eKetchum, as a sort of analysis of the brouhaha that blew up following Ketchum's announcement in June of their launch of a new media practice, Ketchum Personalized Media, and the derision with which the news was greeted by the online PR community. In a Constantin Basturea has a keen analysis: [...] Reading the (e-mail?) interview, one might get the idea that the only criticism toward Ketchum's launching of KPM was that it didn't have a blog. But there's decided to respond, it underminded its own credibility by failing to acknowledge any mistake, and by coming with "dog ate my homework"-type of excuses for the long silence. The make it up the mountain yet. Not a very comforting thought for any Ketchum client. Reaction NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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