Google's Matt Cutts dished out some basic advice to the newspaper-reading audience about how to optimize for search.
Make sure your keywords appear on your site, and do what you can to encourage others to link back to you. It's basic advice, but for print readers being introduced to SEO for the first time, these are bits of advice interested people will want to keep on hand. Cutts told Matt Cutts blog know he's a fan of the WordPress platform. He recommended blogging as a good way build content and attract those important links. Writing what they know, especially the humorous, strange on-the-job things that happen, helps this greatly.Keywords Key To SEO, Says Cutts
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