PSP-toting kids can receive narrowcast video straight to TV.
And now, as text messaging becomes the preferred mode of communication for younger folks, even e-mail is reflective surfaces, we should be considering more than just three. Everything is going digital/wireless/invisible to sate consumers' on-demand needs. The challenge is how do we make our offering on-call for the consumer, but less intrusive? One thing is clear; it will involve less marketing push.
Not trying to get esoteric on you, but I'm starting to think more about design. This shift is a reflection of my , as well as a book I just finished reading, 
Kids and Mobile Marketing
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