It's only fitting that Leo Laporte should open this year's Podcast and Portable Media Expo with the first keynote - he's some sort of god among this crowd - the phrase "star-struck" was a steady drumbeat in the pact, and hushed, ballroom.
Laporte is the host of the smash-hit podcast old media, for which he has few nice things to say, his real passion, he says, is still just a toddler. His address focused on setting the agenda for the next two years - what he called podcasting's terrible twos." But it's not just that the medium is still wobbly and messy, small and irreverent; Laporte says that for proper development, podcasting will have to outgrow two things: Apple and Old Media. At first it seems that strange would have a problem with podcasting. Apple's the reason the medium exists. But trademark lawyers are seldom sentimental, and the company has been working to put this newly coined word, formed from the iPod, to rest. That presents a bit of an identity crisis, which purveyors seek to resolve by throwing around new words like "Comments (0)
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