Our client list over at . Give interested prospects enough to "play with," and they'll give up their contact info. It goes without saying that being extra forthright about how much email contact they'll receive, in what form, is a big part of the mix. Disclose your intentions fully, and don't mislead prospects, in order to avoid a bad rap in the industry. It's perhaps not coincidental that this type of thinking has found its way into Google's assessments of Landing Page Quality for AdWords ranking purposes... not all "users" are created equal, but the kind of respect accorded to high-end business customers is also worth offering to B2C customers too. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-foundedLead Generation Conundrums
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