Lead Generation & Nurturing With a Human Touch

Marketers must stop viewing lead generation and lead nurturing as a series of campaigns. It's really a dialogue - a conversation. We must remember that companies don't buy. People do. Lead generation starts the dialog with the right people within the right companies to find more immediate opportunities. Chris Baggott's Email Best Practices Blog has a great post that talks about the science of humanizing your communications. A study by Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics, reports that recognition benefits go back to hunter gatherer societies of more than 10,000 years ago. We are hardwired to pay attention to those that are familiar. Humans unconsciously feel that people we see frequently are our friends (which explain celebrity endorsements). Kanazawa says: "It makes us more susceptible to product messages, because we're designed to trust our friends." Chris points out an article by Business 2.0 writer, Thomas Mucha too: Brian Carroll is the CEO of Brian authors the very interesting