When I look at podcasts in the context of the complex sale, and compare them to other mediums, the audience for podcasts is still tiny but gaining momentum. Podcasting is proving to be a great way share multimedia content because people can access or download your content anytime it's convenient for them. Podcasting is already successfully used for:
- Talk radio complete with topic and call-in listeners where voice mail boxes can play the audio into the podcast.
- Ideas or tips of the day.
- Short interviews with thought leaders and industry experts.
- Recording speeches or teleconferences for later distribution. A new article in Cullinane & Green Report some time in the next week. Joe just did did an interesting podcast with best selling author, BtoBOnline.com: Firm showcases owner's personality with podcasts.
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InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting
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