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Learn To Love The Bounce Rate

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When it comes to website analytics, bounce rate is as dead sexy as it gets when it comes to statistics.

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Site performance from a marketing standpoint can be understood better by webmasters who get the concept of the bounce rate. The bounce rate is the percentage of single-page visits a site receives.
Google's Alden DeSoto wrote on the <a href=Google Analytics blog how the bounce rate can help figure out troubles with a site's conversion performance:

If your Bounce Rates are also low, your troubles are likely due to site design and usability issues. In this case, you might focus your efforts on streamlining your conversion funnel or making your site easier to navigate. But if your Bounce Rates are high, you can focus your efforts on redesigning entrance (landing pages), improving the quality of traffic to your site, and doing a better job of pairing landing pages with ads.

Another Googler, Avinash Kaushik, suggested bounce rate could be the

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