Lessons from Blog Business Summit

There is a dichotomy at the Technorati A-list, inside baseball (blogging) circle that really only helps propogate the A-list mentality. Now, yes, I know these people. Yes, I talk to these people. But, no, I do not exclusively outreach to these people when doing work for clients. Why? Because it is stupid. It is being unclear on the concept of the blogosphere. You know, reaching communities, no matter how big or small. This is about applying old-school, old-media practices to a new medium that people "claim" is all-inclusive (everyone has an equal voice) but these lists prove they don't mean it ... and, well, this should be of concern for PR people. With the recent announcement of more being a team player - but the event itself seemed odd. Let's do something for a photo company, but let's invite top bloggers ... that may or may not be the right target. But, hey, it does not matter about the target (they are gonna be up here anyway for Blog Business Summit!) but it's about paying homage to the A-list. Where do I get that impression - well, I Thomas Hawk, and get together with him for some stuff that we have talked about in the past. But, how does this help PR and help companies understand social media (or new media or emerging media)? It does not - it shoves the square peg of emerging media into one of the usual round holes. It says that we just don't get that the blogosphere is about the enthusiasts and the right communities, but we will only work with big names and we will ignore the audience to be able to continue link love to promote ourselves (second to clients). Well, okay, that's harsh. But, for a photo company, does it make more sense to invite the A-list bloggers, or some of the photo bloggers and enthusiasts that I know and love? Well, you make the call - I do not know who was there, but the post thus far makes it seem like it was the usual suspects (as I understand it, the NDA ends on Monday, and maybe we'll see something better ... right now, though ... .) And, my disclaimer? Worked with Corbis at Ofoto. Nice PR teams, both of them. Okay, back to the Blog Business Summit - there have been some great talks, and despite the dichotomy, people are learning more about measurement and more about communities, and while there's always going to be some inside blogball feel, there are people here that are asking questions. Taking a page from another panel I sat on, I lead a panel (disclosre: with two clients) where I opened up the floor almost immediately for the audience - to engage the community. If people walk away with anything, it should be that the blogosphere is about the community, and getting the community involved. And, I think people are getting that here. More can be found and - all good reads. Bookmark Murdok: POP! Public Relations, a public relations firm based in Arizona, USA.