Lessons In Linking With Robert Scoble

The fastest way to anger the collective hive-mind that is the blogosphere is not to link to it. The second fastest way to anger the blogosphere is to accuse others of not linking to it. The lesson there is that not linking is the unpardonable sin, and PodTech.net's Robert Scoble stepped forward over the weekend to throw the first stone. Too bad the blogosphere is also a glass house. It's a little tough to follow Scoble's initial Saturday rant entitled "video webcast at the Scoble Show, which included a walking tour of Intel and the scoop on Intel's development of a 45-nanometer processor. Popular gadget blog Engadget posted their own news the following day with no link love for the Scobleizer. Engadget said they didn't find the videos newsworthy. Worse, neither did the New York Times, whose article about the subject was linked to en masse by bloggers, all of them committing Unpardonable Blogosphere Sin #2, selling out your buddies for the mainstream media. And so, the Court of Scoble was called to order, a list of non-linking blogs and publications read before the public for judgment. List of defendants: Engadget, Gizmodo, Slashdot, AnandTech, Hot Hardware, Daily Tech, Silicon Valley Sleuth, Tech News Journal, PCLaunches, BDUO, GPUWiki, SEO Blogger, Fanboy Tech Web, Bit Tech, ZDNet, Digg, JD Lasica, Overclock.net, Vinnie Mirchandani, Flexbeta, ITNews. Well, he's at least thorough in his calling out, even if he had to go back and apologize to Engadget and Gizmodo, admitting he had gone "overboard." Interesting. That doesn't usually happen until chronicles his own flogging, while creating a detailed list of those that ignored his video in favor of the New York Times, which forced perhaps a more honest blogosphere than he was looking for. Among the more blunt responses: Matthew Ingram: But the fact is that the New York Times story, which Scoble craps on everybody for linking to instead of him, does a better job of explaining why it's important than Scoble's videos do. Ouch. a good idea to start one. Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: