Let the Blog Bashing Begin

May 13, 2005

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Let the Blog Bashing Begin

Pete Blackshaw predicted this would happen and he was right. In a new report, eMarketer is questioning whether businesses will ever blog. In all fairness, eMarketer do feel blogs are important. In fact,

"New figures released by Pew earlier this month, however, showed readership growth had stalled."

"For all the interest and activity in the blogosphere, however, American businesses appear to be taking a cautious approach. A spot check of the companies in the Standard & Poor's 500 found just four percent of companies had any form of publicly available blog -- and not all of these were current and active."

"Decentralized by design, blogs are unlikely to become a mainstream business communications tool without change at the root level of corporate culture."

"Doubtless more companies will give blogging a shot. But for the time being it is difficult to see corporate blogging becoming widespread, however tempting the new format may be as a marketing and communications tool."

Geez, what a downer. All we're missing is a sappy Tiny Tim song. OK, so all eMarketer really did here is regurgitate a lot of existing numbers that are already out there and confirm that there is a lot of fear in corporate America. Wow, what insight. Don't bother spending $695 for

Pete Blackshaw's article

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